Siemens Healthineers

The Problem

Before using Acrolinx, Siemens Healthineers was noticing inconsistencies in branding and product names created by R&D departments across global teams. What’s more, Siemens Healthineers faced long editorial review processes due to difficulty in creating global content standards for distributed teams. This also inspired a need to combat inconsistent brand and corporate content style guidelines. To meet this challenge, Siemens Healthineers was searching for a linguistic tool that could help establish a terminology and introduce a unified content style guide.

The Solution

With approximately 270 writers and over 5 million words checked in 2020 alone, Acrolinx has successfully helped the company implement unified language standards across all business units. As of 2021, development teams have also started checking UI strings in software content with Acrolinx. Additionally, Acrolinx has reduced Siemens Healthineers content review process from three weeks to two days! Learn more in our full case study.

“We want to speak in the language of our users. To speak in all our product and web content in one consistent voice.”

– Dr. Brigitte Herrmann, Senior Localization Manager

The Company

Siemens Healthineers AG (listed in Frankfurt, Germany: SHL) is shaping the future of healthcare. As a leading medical technology company headquartered in Erlangen, Germany, Siemens Healthineers enables healthcare providers worldwide through its regional companies to increase value by empowering them on their journey towards expanding precision medicine, transforming care delivery, improving the patient experience, and digitizing healthcare. Siemens Healthineers is continuously developing its product and service portfolio, with AI-supported applications and digital offerings that play an increasingly important role in the next generation of medical technology.