The enterprise content supply chain

Improving enterprise content quality, consistency, and compliance at every stage of enterprise content production

Demand for content is soaring. As creation velocity needs increase, enterprises augment their content supply chain with automated content governance for improved efficiency and quality-assurance of writing standards.

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What is a content supply chain?

A content supply chain is the entirety of your content production process across human, technology, and automated processes. A strong content supply chain strategy covers each area of the entire content lifecycle, which includes:

Content planning

Editorial review

Content approval

Delivering content

Creating content assets

Quality & performance

Content management

Why is a content supply chain important for your enterprise?

A strong content supply chain streamlines your overall production. Enterprises that prioritize content supply chain practices see benefits across the organization:

Increased efficiency in content creation and editing

Improved quality of content assets

Personalized experiences that appeal to your target audience

Improved deployment of generative AI technology

Fewer content errors, and subsequently a reduced compliance risk

Strategic insights into content quality and performance along the entire content supply chain

Acrolinx boosts your content supply chain

Enterprises use Acrolinx to improve quality throughout the content supply chain. Content quality assurance assistance for writers and automated scanning and scoring enforce your writing standards across all channels. This way, you achieve content governance of new and published content across your enterprise.

How Acrolinx adds content governance to your content supply chain

Automated content governance

Acrolinx automates quality checks documents across content repositories and workflows. It scans large volumes of content at once, identifying content issues against your organization's writing standards and compliance guidelines. This way, it helps you enforce consistency, clarity, and adherence to standards.

Our content governance software integrates with content management systems (CMS) or repositories. Adding automation to your content workflows allows you to evaluate and improve content quality at scale. With Acrolinx, there’s no need to rely on manual review alone. Our software streamlines content governance and reduces errors across various formats.

Checking multiple documents in a repository

Acrolinx checks published web content and documentation at scale by crawling websites and digital repositories. It evaluates content against your enterprise writing standards, identifying unclear, disrespectful, and non-compliant content. This automated process enables large-scale content assessment to improve quality across all digital assets efficiently.

Content quality assurance for writers

Acrolinx streamlines your content creation workflow by providing instant, AI-powered guidance to writers. It checks your content to make sure it meets your unique enterprise writing standards.

Quality checking includes tone, terminology, clarity, consistency, and inclusivity and more. Acrolinx integrates with popular writing tools.

By helping writers create high-quality, on-brand content, it reduces editing time and speeds up content release. It also makes sure compliance with global standards.

Editorial review of content

Acrolinx helps content editors correct content faster by providing AI suggestions on grammar, style, tone, and terminology. It highlights issues directly within the content. Thus, it guides editors to align content to corporate writing standards quickly and with ease. This streamlines the editing process, reduces manual review, and creates consistent, high-quality content.

Measuring quality and performance of published content

Acrolinx integrates with analytics tools like Google and Adobe Analytics to correlate content quality with engagement. This data-driven insight helps refine content strategy, aligning high-quality content with better audience engagement and business outcomes.

Enterprises anticipate drastic increases in content production

According to a recent Adobe Survey, 88% of respondents reported that “the demand for content has doubled in the last two years. Additionally, about two-thirds said they expect content demand to increase between 5 and 20 times over the next two years."

The problem is that today the process is manual, inefficient, and risky. The risk skyrockets when generative AI is involved. While all organizations have some form of a content supply chain to streamline content strategy and creation, IBM recognizes that best practices and governance are the missing links.

Acrolinx is the enterprise solution to bring automated content governance into your content supply chain. With AI Guardrails and automated quality checking, Acrolinx reduces regulatory risk while scaling enterprise content production.