Is AI Taking Over the World? Tips for Generative AI Content Creation

Artificial Intelligence (AI) is rapidly evolving. 

Every day, more AI-powered products and services become available and more businesses are adopting AI systems into their workflows. As AI pushes its way into our lives, there’s increasing attention on the laws and regulations surrounding its development and use.

Many countries are considering the need for ethical guidelines and legal frameworks to govern the development and use of AI. These regulations aim to address concerns related to data privacy, algorithm transparency, and potential biases in AI decision-making. There’s also a focus on making sure AI systems comply with existing laws. 

Enterprises are using AI for a wide range of reasons. Everything from customer service automation and predictive analytics, to process optimization and content writing. And adoption rates are high. Over 82% of companies are either using or exploring the use of AI. 

It’s no surprise that enterprises are rushing to deploy AI. The upside includes potential cost savings, improved efficiency, and enhanced decision-making capabilities. Enterprises can automate tasks, analyze large amounts of data to provide insights, and create content with AI tools. Take the content supply chain. An AI writing assistant aligned to your writing standards enables any employee to create content that meets your brand’s expectations. 

Using AI tools is a way to stay competitive in today’s fast-paced business landscape. But as AI continues to develop, it’s vital that organizations stay informed about the latest advancements and regulations — and consider the impact on its operation. 

Will AI take over the world?

Whether or not AI will take over the world is a hot topic of debate at the moment. And while there’s no denying the rapid advancement of AI, it’s important to acknowledge that AI systems are created and controlled by humans. 

AI systems are designed to augment human ability, improve efficiency, and solve complex problems quickly — not to dominate or replace human-decision making entirely. In truth, the responsible development and use of AI technology rests in human hands. So long as ethical guidelines and regulations are established and followed, AI isn’t going to take over the world.

Can AI be trusted?

AI is powerful — and it comes with potential risks. Let’s focus on AI bias. An AI system can inherit biases from the data it’s trained on. This can lead to discriminatory outcomes in anything from hiring to law enforcement. In essence, AI models can perpetuate human biases. 

That makes it vital for the development of AI models to be transparent and accountable. Decisions made by AI have to be understandable to humans and built upon human values, especially as AI becomes more integrated into various aspects of society. 

In a business context, AI systems pose data privacy, accuracy, and compliance risks. For example, when businesses use generative AI for content creation, they risk publishing incorrect, off-brand content that isn’t aligned with their writing standards. Publishing content that doesn’t meet compliance regulations also introduces legal risk that businesses would much rather avoid. So it’s crucial to be aware of these risks and implement the appropriate measures to mitigate them while still reaping the benefits of AI.

One way of doing that’s implementing AI guardrails for content creation. 

In technology, AI guardrails are used to regulate generative AI, to make it comply with laws and standards and prevent harm. AI guardrails for writing standards make sure that all your AI-generated content is true to your brand and your writing standards. These types of AI guardrails are closely related to content governance, as AI guardrails for writing standards are content governance for AI-generated content in action.

By establishing robust guardrails, AI writing tools are powerful creators operating within the framework of your standards. 

How to use AI at work

AI technology offers various ways to enhance productivity and efficiency in the workplace. Basically, there are lots of ways that AI can make your workday easier. Some common applications of AI at work include:

• Process optimization and automation
• Content creation, ranging from a blog post to long-form content
• Predictive analytics for business insights
• Customer service automation
• Personalized experiences for your customers 
• Natural language processing for data analysis
• Quality control company documentation
• Employee recruitment and People & Talent management
• Supply chain and inventory management

Implementing AI in these areas streamlines operations, improves decision-making, and fuels innovation within an organization. It’s easy to see why, when AI can automate routine tasks and improve information retrieval, for example. 

How to use AI to write content

There are several ways that AI can be used to improve a content supply chain. The most obvious one is through AI writing tools — otherwise known as AI writing assistants. 

And AI writing assistants support businesses in a variety of ways, including:

• Improving writing quality and consistency across communications and documentation.
• Saving time by generating first drafts of content, such as emails, reports, and proposals.
• Providing language and grammar checking to ensure professional and error-free written communications.
• Assisting in generating keyword-rich and engaging content for SEO purposes.
• Offering content suggestions and prompts to overcome writer’s block and enhance creativity.
• Supporting multilingual communication by providing translation and language assistance.
• Improving collaboration by facilitating real-time editing and sharing of documents among team members.
• Streamlining the content creation process through automation and integration with existing workflow tools.

Why it matters what type of AI writing assistant you use

The best AI writing assistants help your writers generate unique, on-brand, compliant, and respectful content you and your customers can trust. For example, Acrolinx’s AI Assistant provides writers with a chatbot experience where they request the generation of content through an open text prompt. Content is then generated based on your company’s writing standards — mitigating the risk of other AI-generators that create content without the guidance of your company’s style guide.

As Acrolinx’s AI Assistant generates content that’s already aligned with your company’s writing standards. It also scores generated content to make sure it meets those standards — meaning you’ll save valuable time in the editing process.

How to use AI to improve content quality

The difference between Acrolinx and other AI writing assistants is that Acrolinx is also a content governance software. Acrolinx combines AI writing assistance with writing guidance. But before we get into that, let’s explain what content governance is.

Governance is the idea of automated management and control over your content. It keeps it consistent and aligned to your standards, regardless of whether it was written by a human or generative AI. But given the aforementioned potential for AI bias, this kind of protection offers so much value to businesses.

Content governance allows you to scale your writing and editing teams by checking the quality of your content. It also enables you to block the publication of poor content by setting up quality gates. With content governance your writing process avoids efficiency bottlenecks all while maintaining quality standards and complying with regulations. 

Needless to say, AI systems can impact different aspects of your broader content supply chain. And there’s more to AI tools for content creation than an AI content generator.

Generative AI content creation with Acrolinx

Earlier we mentioned that what separates Acrolinx from the rest is the way it combines AI-powered writing assistance with writing guidance. Acrolinx has the potential to power efficiency in multiple stages of your content supply chain:

• Content planning, ideation, and writing 
• Content editing, review, and approval
• Automated content governance to align all written materials to match enterprise style guide
• AI guardrails for your writing and compliance standards 
• Content analytics, reporting, and management 

Better yet, as much as AI powers the technology behind Acrolinx, it works best when in collaboration with a human brain. Humans will always remain an important part of the content creation process. AI tools like Acrolinx automate the most time-consuming and laborious stages of the content supply chain to give writers more time back.

Download our Collaborating with AI eBook to find out how to strategically add AI into your content supply chain and use AI as a co-writer to boost the quality of your work.