How To Choose the Right AI Tool for Improving Writing: An Overview for Enterprise Content Professionals

As an enterprise content professional, we don’t need to tell you that AI is here to stay. You’re probably already using it, be it privately or to boost your daily work. 

In this blog post we’ll answer the following questions: How to best use it for business writing? Which tools help you create high-quality content that resonates with your target audience?

Benefits of AI content tools for enterprise content

There’s a huge range of AI content tools on the market, which are shaped for different purposes and writing use cases. Before we dive into finding the best AI content tool for enterprise writers, let’s have a look at their benefits. There are almost as many benefits as solutions on the market, but we’ve compiled the ones that are relevant for business-grade software.

Create high-quality content

When we speak of high-quality content, being free of errors is only a small part of it. High-quality content isn’t only correct in terms of spelling and grammar, but represents your brand voice through your brand’s unique writing style. While many AI content tools allow you to check your content for correctness, you need content governance software to evaluate all characteristics that make content amazing.

What is high-quality content?

Content quality consists of different content characteristics, which are interconnected.

High-quality content is correct and uses consistent terminology. It’s easy to read and appeals to its audience. And more, it helps you reach your goals, from rising brand awareness to helping customers use your products safely.

What are the benefits of high-quality content?

The benefits of real high-quality content include increased:

• Customer engagement (Acrolinx: 5X more)
• Customer satisfaction (Acrolinx: 25% increase)
• NPS (Acrolinx: 20% increase)

 (Source)

Increase your efficiency

The right AI writing tools help you create good content faster. Not every technical approach increases efficiency to the same extent, though.

Tip: Make sure you pick an AI writing assistant that integrates with the writing tools you’re using. This way, you don’t need to leave your tool to check your content. And the more clickable suggestions, the faster you can improve your copy.

Looking at Acrolinx as an exemplary AI writing tool, efficiency gains include:

• 240% increase in content velocity
• 90% less content review time
• 3 week review cycles reduced to 7 minutes
• 50% fewer words translated unnecessarily

(Source)

Keep costs low

With that said, efficiency gains also give you some writing and editing time back. The increased efficiency that comes with better content leads to cost savings, because time is money. The less time you need for reviews and translations, the more money you save.

Achieve regulatory compliance

As you’re looking for the right AI writing software for you, have you considered what role compliance plays in your decision? . As regulatory compliance is vital for enterprise content, you don’t want your AI tools to get it wrong and result in negative legal and financial consequences. The best AI writing tools, like content governance software, help you with ensuring regulatory compliance by governing content quality and performance.

Achieve governance with automation

The ideal enterprise AI writing tools feature automation capabilities. Of course, this capability isn’t crucial for single contributors. But for professional writers who have content processes, tools, channels, and more, you should consider automated content governance as an option. Download our guide “Beyond Human Limits: Achieve Content Quality Assurance with Automation” to learn more about automation.

How to choose your AI content tool

We’ve compiled a list of questions you want to ask yourself to find out which AI content tool is best for you. By reading and answering the questions for yourself, you’ll learn more about AI content tools and develop an idea of which one is right for you.

Do you need an AI content generator or an AI-powered writing assistant?

One of the most essential questions is: Do you plan to write all content yourself and need AI to check it? Or do you AI want to actually write content for you? If your AI content tool writes content for you, it’s called an AI content generator. There are lots of different AI content generation tools out there. As an enterprise content professional, you want to make sure to pick one that:

• Generates content true to your brand voice
• Keeps your data secure and doesn’t use it to fuel public models
• Integrates well into your corporate IT landscape

The same is true for an AI-powered tool that doesn’t generate content, but helps improve it.

By the way: If you want your AI content tool to do both, and comply with the above criteria, you should consider content governance software that includes a generative AI approach.

What type of writing are you using it for?

Content writing isn’t always the same. Even within the same company, the requirements for content vary, based on the goal of content, its target audience, channel, and more. For example:

Marketing teams write long-form content to fuel marketing campaigns, blogs posts, social media posts, and more. Technical documentation teams create product descriptions required to ensure regulatory compliance, and also customer-facing content that enables users to use products safely.

Both teams will benefit from the right AI content tool. As not only the content type differs, but also the goals and requirements, teams can choose to get a tool specialized for their domain, for example: AI writing tools made for SEO optimization.

Alternatively, you can choose content governance software and use it across departments, for multiple content types. This is possible, because enterprise-grade content governance software supports all content types, multiple style guides, and works in many different writing tools.

You can even mix both approaches. But when it comes to measuring content quality and performance across your organization, you want to make sure your content governance software serves as your point of truth.

Does it help guardrailing your content?

Guardrailing content means implementing “the systems, workflows, and technologies that stop content contributors from making mistakes when they ignore a guideline.” Next to AI guardrails provided by AI frameworks, AI guardrails for writing standards are relevant for enterprise content. These are part of content governance solutions like Acrolinx.

What about regulatory compliance?

The next question to ask yourself: Is regulatory compliance important for your work? Creating enterprise content, we bet it is. For some departments and use cases, it’s even more critical than for others, take technical communication as an example. 

AI software made for individual contributors or casual writers, including popular free AI writing tools, typically don’t check language for compliance violation. Here, you need a solution that’s made for enterprises. Only content governance software can help ensure the following:

• Consistent use of terminology that doesn’t violate regulations.
• Clarity and readability to comply with required reading levels of content.

Does it offer personalization?

As mentioned earlier, different use cases and target groups might require a different set of writing standards, even across the same enterprise. Or perhaps you want to experiment with different ways of personalizing the style or tone of your content. 

A free AI writing tool typically doesn’t offer personalization. For personalized enterprise content generation, you need content governance software. It makes sure AI-generated content aligns with your writing standards, and lets you check manually written content against personalized style guides, too.

How easy is it to use?

To pick the best AI writing tool for your needs, usability is very important. Even the best capacities don’t help if the tool doesn’t integrate well into your content creation process, or if AI content generation feels like rocket science. While content governance software typically provides great ease of use, even a free tool can shine when it comes to user-friendliness. For you, it’s all about finding a tool with the features and capabilities you need, and is easy to use at the same time. Watch out for the following indicators:

• AI-powered content checks are directly integrated in your writing tool. You don’t need to copy and paste text into another window, which would interrupt your flow for sure.
• AI-generated copy can be added to your document on-click, no need to copy and paste manually.
• AI-powered writing suggestions, which you can ideally apply by clicking on them.

Tips for finding your AI content tool

We hope the questions above provided you with some clarity around which AI writing tool is best for you and suits your content generation process. There are many great AI tools out on the market.

As an enterprise content professional, we encourage you to compare different tools to find out which suits your needs best. If you’re looking for an enterprise-ready solution that offers AI content generation, AI-powered content quality assurance, and also full content governance through automation, Acrolinx is here to help you!

Whether your company has written 100,000 words or billions (like our customer Microsoft), Acrolinx makes sure each one reflects your style guide. Customers enjoy massive efficiency gains without sacrificing standards through AI-powered live writing assistance, automated reviews and quality gates, and analytics comparing content quality with performance.

Ready to learn more about content governance software and the unique benefits it offers for enterprise content production?