The Best AI Writing Tools for Enterprise Teams 

How AI writing tools work

Are you feeling overwhelmed by the sudden increase in software, AI writing apps, and features? How can you compare the value of one solution to another? Our blog doesn’t cover everything or tell you what to choose. Instead, it offers a few tips and tricks for choosing the best AI writing program for your enterprise. Because every content team is different!

Most AI writing tools are primarily powered by large language models (LLMs) like OpenAI’s GPT or Google’s Gemini. These models analyze prompts. They generate coherent content that meets user input. They’re invaluable for writing, editing, and brainstorming, but not all of them are safe to use, as they don’t have the correct AI guardrails built in to protect your content from costly communication risks. 

Most AI writing assistants, such as Jasper and Writesonic, take advantage of the LLMs (mentioned earlier in this blog) with added layers for usability. These tools automate creation and review, but human intervention remains essential to guide the AI and ensure quality output.

Features to prioritize in an enterprise setting

When choosing AI writing software, especially for enterprise teams, there are a few essential features to prioritize:

• Customization: The ability to integrate your brand voice, tone, style guides, and terminology guidance for different target audience types or content types. 
• Collaboration: Tools that integrate with team workflows, allowing multiple teams to access your style guides for different content and audience types, and collaborate on the same project. 
• Compliance and governance: Solutions that make sure content follows regulatory and internal guidelines.
• AI-powered reviews and editing: Real-time suggestions for improving grammar, tone, style, and application of correct terminology.

A good example of compliance-focused software is Acrolinx, which offers AI-powered content governance and quality assurance when using generative AI. It helps global teams of content contributors maintain consistency and follow your company’s content standards, while also highlighting potential compliance issues.

The best AI writing tools for professionals vs. free tools

Professional-grade tools like Jasper and Acrolinx offer advanced features, integration capabilities, and AI models fine-tuned for specific business needs. These tools are often subscription-based and provide scalable solutions for enterprises managing high content volumes.

Rytr and the basic version of Writesonic have free versions, but they have limited capabilities. They work well for smaller teams, individuals, or freelance content writers. However, they may not offer the flexibility needed for more sophisticated content strategies in an enterprise setting.

What’s popular and why?

A handful of the most popular AI writing tools today include:

• Jasper: Known for its strong focus on marketing content and customization features.
• Writesonic: Excellent for sales and marketing teams, with built-in SEO tools.
• Sudowrite: Aimed at fiction writers who create long form content, it offers unique creative features like brainstorming storylines and descriptions.
• Acrolinx: Favored by enterprises for ensuring content governance and quality control.

These tools stand out because they cater to specific niches — whether marketing, fiction writing, or regulatory compliance — making them highly effective for specialized needs.

Using AI writing software in the content supply chain

A content supply chain applies the principles of traditional supply chain management to content creation, distribution, and optimization. It is a strategic framework that covers the entire process of content production from ideation to delivery, aimed at increasing efficiency, scalability, quality, and alignment with business objectives.

AI can support human teams to speed up the content supply chain without compromising on content quality. It can do that with both added efficiency paired with insights that eliminate repetitive tasks, target resources where they’ll have the biggest business impact, and help teams to focus on higher-level decision-making and creativity. 

Here’s an overview of where some of the tools mentioned in this blog might help different teams in different stages of the content supply chain. 

Tool	Primary Function	Enterprise Tool?	Stage in Content Supply Chain
Jasper	Content marketing, SEO	Yes	Creation and review: Jasper aids in generating marketing copy and improving for SEO.
Writesonic	Blog writing, social media content	Yes	Creation and distribution: Writesonic generates blog and social media content for wide distribution.
Acrolinx	Content governance, compliance, brand consistency	Yes	Creation, review, and governance: Ensures compliance with style, legal, and brand guidelines before publication.
Sudowrite	Fiction writing, creative brainstorming	No	Ideation and creation: Useful for creative projects, but less aligned with enterprise needs.
Grammarly	Grammar checking, style improvement	Possibly	Review: Improves content before distribution by improving grammar and tone.

How AI tools for writers help beat writer’s block

AI writers have drastically transformed content creation by increasing speed and efficiency. Tasks that once took days can now be completed in hours. AI-powered tools also allow enterprises to scale content production without proportionally increasing resources, helping teams stay agile and responsive to trends. With tools like Acrolinx, businesses can create an impeccable customer experience through content, without compromising on quality or compliance.  

The benefits of choosing the right AI writing tool

Challenges before AI	Benefits with AI writing programs
Slow content production: Long lead times in creating content manually.	Increased speed: AI writing tools generate content quickly, allowing teams to meet deadlines more efficiently.
Inconsistent messaging: Different writers produce varying styles and tones, causing inconsistency.	Consistency: Tools like Acrolinx make sure all content follows the brand’s tone and style.
High labor costs: Large content teams required to meet growing content demands.	Scalability: Enterprise-ready solutions like Acrolinx allow for large-scale content production without proportional increases in resources.
Quality control issues: Human error can lead to grammar and spelling mistakes or unintentional deviations from brand guidelines.	Improved accuracy: Grammar and style checkers like Grammarly reduce errors and improve clarity.
Difficulty in improving SEO: Making sure all content meets SEO requirements can be time-consuming.	SEO optimization: AI tools like Writesonic make sure content is optimized for search engines during creation.

Potential challenges and ethical considerations

With all types of AI tools for writers, we need to be aware that AI-generated content can sometimes be generic or inaccurate. There are ethical issues about how these tools are trained on publicly scraped data, raising concerns about copyright and the ownership of AI-generated content. And concerns about how relying too much on AI may erode human creativity.

The greatest ethical considerations are around ethics and transparency. When weighing up buying AI-powered tools on the market today, you should be aware of AI-washing.

What is AI-washing?

AI-washing means marketing a tool or product as using Artificial Intelligence when it actually has little or no AI capabilities. This happens when companies exaggerate the AI capabilities of their products. Companies use this tactic to capitalize on the current AI hype, overstating the technology’s actual role in their products. 

How to identify genuine AI tools

To avoid falling for AI-washing, enterprises should carefully evaluate AI tools based on the following criteria:

• Transparency: Look for clear explanations of how the AI functions within the tool. For example, companies like Acrolinx and Jasper are transparent about their use of large language models (LLMs) and the technology behind their capabilities.
• AI’s role: Assess whether AI is central to the tool’s function or simply a minor add-on. Solutions that genuinely incorporate AI, like Acrolinx, use AI to manage complex tasks like generating new content aligned with your company content standards, and correlating content quality with performance metrics. However, AI-washed tools may simply automate simple functions like formatting or keyword suggestions.
• Test, test, test! When possible, get a detailed demo, or trial the product to see if it delivers the AI-powered capabilities it promises. 
• AI-specific features: A genuine AI writing tool should have unique features. That might include the ability to tailor generated content based on user preferences, historical data, or specific target audiences. Or it might analyze trends, keyword performance, or audience engagement metrics to suggest content improvements.

The future of AI writing tools in the enterprise

AI’s role in content creation will only grow, with machine learning models becoming even more sophisticated. AI writing tools will integrate more closely with content management systems. Emerging legislation will also put more pressure on businesses to regulate the use of AI tools in the enterprise. As regulations develop, it’s never too early to deploy a more advanced governance solution like Acrolinx that ensures not only high-quality content but also legal and ethical compliance with your industry’s writing standards. 

Future-proof your content supply chain with Acrolinx

Acrolinx is an AI-powered content governance software that captures and digitizes your style guide to make your writing standards standard. It governs new and existing content written by people and generative AI. As generative AI advances and regulations around its use evolve, a well-governed content supply chain is essential to keep your business equally competitive and compliant.

By providing governance over your content supply chain, Acrolinx enables your business to scale while maintaining high standards. It makes sure all your content meets quality standards. It also helps you make informed decisions using data. This improves engagement and increases content ROI.