How Rockwell Automation Improved its Global Content Strategy with Acrolinx
Learn how Rockwell Automation built a scalable global content strategy with Acrolinx’s tools.
The company
Rockwell Automation, Inc. (NYSE: ROK), the world‘s largest company dedicated to industrial automation and information, makes its customers more productive and the world more sustainable. Headquartered in Milwaukee, Wis., Rockwell Automation employs approximately 22,000 people serving customers in more than 80 countries.
The problem: content translation in more than 17 languages
As a global provider of industrial equipment, Rockwell Automation needed a scalable global content strategy to efficiently create and manage technical and marketing content for customers worldwide. However, content translation into 17 different languages was historically slow, costly, and inconsistent —amounting to millions of dollars in expenses each year. With increasing budget pressures, Rockwell Automation had to find a more efficient way to produce high-quality content while streamlining translation and localization. Additionally, manual content editing processes were fragmented and unsustainable across global teams.
The solution: terminology management with Acrolinx
Rockwell Automation knew that the key to managing its translation costs was to improve the quality of its source content and to find a better way to manage its terminology. To make all of that happen in an easy and automated way, the company turned to Acrolinx’s content optimization platform.
Our writers like that the software integrates directly into the authoring tools that they’re already using. And the Marketing Communication and Technical Communication Managers like that it’s helping the writers become better and more consistent because they’re learning from the platform and constantly improving as a result. That means better content and faster, more cost-effective translations.
– Kathleen Ruggeri, Manager of Information Architecture and Content Strategy for Technical Content in Global Sales and Marketing, Rockwell Automation
Facts and figures
Number of users: 75
Content analyzed: 2 million words per month
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