How SAP Achieves Rich Product Content with Acrolinx
Learn how Acrolinx improves SAP’s product content by ensuring clarity, consistency, and alignment with brand standards.
The company
Headquartered in Walldorf, Germany, SAP is the leading provider of enterprise software. Since it was founded in 1972, SAP has developed into the world leader in enterprise software through innovation and growth. Thanks to its applications and services, more than 251,000 customers worldwide are able to operate profitably, constantly adapt to new demands, and grow sustainably.
The problem: bad content practices
Before Acrolinx was introduced, SAP faced challenges with its product content strategy. The quality of its product information varied widely, as employees across the globe created content in two source languages (English and German) — sometimes even within the same document. This inconsistency made its content feel disjointed, negatively impacting customer perceptions. SAP recognized the need for a unified approach to product content management, making sure all materials reflected a cohesive voice and message.
The solution: automated quality checks from Acrolinx
Acrolinx automatically checks the content for terminology, spelling, grammar, and style, and guides writers to make improvements. Acrolinx incorporates detailed style rules and integrates with a wide array of writing tools. The resulting content is more readable, more consistent, and feels like it comes from one company.
We introduced Acrolinx because this product offered the most scope for customization to meet our specific requirements. You can incorporate very detailed and specific style rules into the language checking.
– Melanie Wells, Support Engineer Language Technology, SAP AG
Facts & Figures (March 2013)
Style and grammar rules: 200 for English, 100 for German
Users: 1,000
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