Content Fitness: The Why Behind Performance

A holistic approach to an enterprise content strategy should be like preparing for a marathon. Unfortunately, organizations focus more on creating content that can enter the race, but isn’t likely to cross the finish line — let alone outperform competitors again and again. Our new eBook: “Content Fitness: The Why Behind Performance” explores:

• Why “content quality” isn’t a measure of performance.
• Why you need a training plan for unfit enterprise content.
• How to create content fit for purpose, supported by content impact software.

The goal is to produce great content that endures, and continues to deliver value in the long run. Download the guide today to get started!