Avoid Disconnect and Increase Content Engagement

The 7 Deadly Content Sins Series #6

Content disconnect happens when you fail to resonate with your audience emotionally or intellectually. Bland messaging, irrelevant content, complex terminology or jargon, and inconsistent tone or voice are all possible culprits! Not to mention AI-generated content that sometimes sounds robotic and insincere.

Creating engaging content

Creating engaging content is all about connecting with your audience on their level — like a great conversation with a friend who just gets you.

To nail it, start by knowing your audience inside and out: What do they care about? What keeps them up at night? Then, craft content that speaks directly to those needs, with a tone that’s relatable, not robotic. Avoid the dreaded “disconnect” by ditching jargon and buzzwords (your customers don’t want a vocabulary test!) and focusing on clear, authentic messaging. Remember, the best content doesn’t just inform — it entertains, inspires, or sparks action. So, whether it’s a blog, email, or social post, make it meaningful, make it memorable, and most importantly, make it matter to them.

Download this eBook and learn how to:

• Define style guidelines for different audience segments
• Publish both human and AI-generated content that sounds like a person wrote it…for people!
• Keep content  relevant, valuable, and appealing to your target audience

So what are you waiting for? Don’t waste another sentence on snooze-worthy content!