Acrolinx for Content Writing and Marketing
Build compelling content experiences.
Acrolinx provides marketers with innovative content governance and generative AI solutions to improve content quality at scale. Say hello to improved customer experience, increased conversions, and brand-aligned content.
Acrolinx keeps your content writing and marketing on course
You invest a lot of time and money building the best content experiences for your customers. But if those experiences are inconsistent, misleading, or off-brand, they lose their value. Acrolinx keeps your content exceptional and your customer journeys rewarding.
30M+
Typical Fortune 2000 companies average 30+ million web visits per year.
47%
47% of B2B buyers view 3-5 pieces of content before contacting a sales rep.
11%
Only 11% of marketers view their content strategy as excellent.
Amazing content powers all kinds of marketing
Demand generation
Fuel your demand generation with well-written content that includes the topics your audience cares about. Acrolinx helps your content creators write material that’s consistently good, clear, findable, and interesting to the buyers you’re trying to reach. And that’s good news for your results.
Brand consistency
Communicate your values and identity with a well-defined brand voice. Acrolinx aligns your content with your brand standards. It provides feedback to writers directly in their authoring tools to keep their content on-brand, on-voice, and consistent — all in a way that delights customers.
Clear writing guidelines
Give your marketing content the power it deserves with a strong content strategy. Acrolinx makes your content strategy available to all writers. So whenever they create content, they know right away if they’re following the correct guidelines. The result? Clearer, more consistent messaging, that’s ready to do its job.
Digital channel exposure
Make your digital touchpoints shine with great content. Acrolinx improves your copy creation from a quality, efficiency, and findability perspective. So you get more web traffic, higher conversions, and better overall activity metrics — with time and resources to spare!
Reasons why marketers love Acrolinx
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Tailors your content to your marketing strategy.
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Knows where your content is weak & where to improve it.
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Tracks if your content is aligned with your brand style guide.
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Keeps content creation on track no matter how many contributors, teams, or locations.
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Maintains a consistent brand voice, tone, and terminology across your entire enterprise.
Four content marketing tips
Prioritize brand consistency across platforms
Consistency is key to building trust and recognition. Make sure your brand's voice, tone, and messaging align across all platforms. Acrolinx helps marketers maintain brand consistency by integrating writing standards directly into authoring tools, enabling content creators to stay on brand with each piece.
Leverage data-driven content improvements
Rely on analytics to understand how content resonates with your audience. Track engagement metrics and quality scores to identify what works and what needs refinement. For example, Acrolinx’s analytics help marketers correlate content quality with performance, fueling future campaigns based on real audience insights.
Streamline content compliance
If your industry is regulated, like financial services or healthcare, make sure all content aligns with necessary standards. Acrolinx’s automated content governance prevents compliance risks by enforcing guidelines across all content before it’s published, giving your team confidence in regulatory adherence.
Engage audiences with clarity and relevance
Make sure each content piece is clear, targeted, and speaks to your audience’s needs. Consider feedback from analytics and ensure content is optimized for readability. With Acrolinx, you can tailor writing standards to different target audiences, guaranteeing the clarity and scannability that keep readers engaged and informed.
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Ready for content success?
See how our AI capabilities help you create and maintain high-quality content in our demo.
