Frequently asked questions

Acrolinx is an AI-powered content governance platform designed for the entire enterprise. Acrolinx is used by a wide range of organizations and industries that want to improve the quality, readability, accuracy, and relevance of their written content. More importantly, Acrolinx makes sure you’re achieving your desired business results, fueled by content. Teams that use Acrolinx are typically:

Marketing and communications: These teams create and publish content for various marketing channels and campaigns. They use Acrolinx to make sure their web copy, brochures, social media posts, email marketing, blog posts, and case studies are engaging and effective, while meeting brand and style guidelines

Technical documentation teams: Includes users who aren’t professional writers, may have a developer background but create manuals, product descriptions, release notes, spec sheets, and other technical content. They use Acrolinx to make sure their content is clear, easy to understand, uses consistent terminology, and meets industry standards.

Localization specialists: Are responsible for adapting content to a global audience. Localization teams use Acrolinx to speed up the translation and localization process, with few translator queries thanks to better quality source text.

Quality assurance teams: Sometimes called “governance councils” who are responsible for making sure content meets the standards set by the organization. They use Acrolinx to automate manual compliance checks, and identify gaps in the content that might leave the organization exposed to legal risk.

Support teams: Create content designed to help users achieve their goals and problem solve issues independently. They use Acrolinx to deliver an optimal customer experience by making sure the voice and tone is aligned to the target audience, and that content is improved for readability and self-service.

Acrolinx doesn’t write the content for you. But it does check whether the content you write is aligned with your bespoke corporate guidelines and business goals.

We live in a world where anyone can be a content creator. And thanks to AI-generated content, you don’t need to be a professional writer to string a decent sentence together! At Acrolinx, we celebrate technological developments around natural language processing. But we also see the limitations in AI writing tools. Here’s why:

– For content to be compelling, it needs to appeal to the emotions of your audience. Relying on AI-generated content means that content might lack the emotional appeal and connection that human writers can generate. Not to mention, emotional appeal might not matter as much for different types of content;for example, it’s great in marketing copy, but less relevant in product descriptions or technical specs.

– AI-models don’t always fully understand the context. And when it comes to your business, only you know that best. Your brand style, tone, terminology, and voice have been carefully developed to have nuances in language that make your content a competitive differentiator. Which is why we leave content creation up to you. –

– Content created by generative AI is only as good as the data it was tuned on. When there are approximately 2 billion websites in the world, creating strategy-aligned content has never mattered more! Many of our customers use Acrolinx to deal with huge volumes of content, and much of it includes legacy content that’s quickly outdated, of poor quality, not inclusive, or simply not findable. Acrolinx can check entire websites and content libraries and show you where the gaps are: gaps you wouldn’t want to tune a generative AI model to replicate.

Content quality can be a vague term. It means different things to different organizations and content owners. Content quality means that content is free of mistakes, grammatically correct, and perhaps even tells a good story or delivers something truly useful to your target audience.

At Acrolinx, we talk about content alignment instead of content quality. Content alignment is key to content that performs well. Because every piece of content is (ideally) created with a purpose, one that aligns to your business goals.
Content impact considers how every piece of content works together, to create a unified brand experience that differentiates your content from generically “good” content. Which is why we measure content alignment as a mixture of industry standards and those that are unique to your business. And import your custom brand style, tone, voice, and terminology into Acrolinx, to keep every piece of content aligned to whatever you define as amazing content.

While a free spell checker does the bare minimum at keeping your content readable, it’s a long way from helping you align your content to your bespoke style guidelines, or keep your voice, tone, style, and terminology consistent across all your channels. 
Acrolinx understands that the entire customer experience is powered by content, and that a great customer experience relies on more than great spelling and grammar. It gives you a more comprehensive and integrated approach to content quality and effectiveness. 

In fact, Acrolinx combines content quality metrics and content performance metrics in one place, to allow you to understand which parts of your content to adjust to improve certain content goals. And, Acrolinx integrates seamlessly wherever you write content best, whether that be UX/UI strings, WordPress, Confluence, or Salesforce. 

We don’t have a trial. That’s because unlike a generic grammar checker, we import your organization’s unique content guidelines that are aligned with your content strategy. If you use company-specific terminology (e.g product names), we like to integrate your terminology with Acrolinx so that if someone spells your company name wrong, Acrolinx will alert them to it.

What we can do is show you an explainer video of how Acrolinx works, and you can schedule a demo with one of our content experts. They’ll work with you to demonstrate how Acrolinx works with your specific content and goals.