Understanding Content Translation and Localization with Nataly Kelly

Welcome to the “Content Hall of Fame” series! Acrolinx interviewed Nataly Kelly, VP of Localization at Hubspot. In her interview, Nataly:

• Shares insights from her early career as an interpreter.
• Defines the characteristics of good source content.
• Explains the importance of inclusion and accessibility in translation and localization.

What the difference between translation and localization?
Translation is the process of converting text from one language to another word-for-word or meaning-for-meaning while preserving accuracy. The level of changes made in the process is minimal, and it focuses primarily on linguistic accuracy.

Localization is the broader process of adapting content to a specific market by translating text, modifying design elements, adjusting formats (date, time, currency), and maintaining technical and legal compliance. It focuses on making content functionally and culturally appropriate without significantly altering its core message.

What is content transcreation?

Transcreation, on the other hand, goes beyond translation and localization by rewriting the source content to preserve its emotional impact, intent, and brand voice in a way that resonates with the target audience. It’s often used for marketing, advertising, and creative content where literal translation, or even localization, would not be as effective.

Nataly’s expertise within the translation and localization industry is of value to anyone interested in how to make your message and brand understood, inclusive, and accessible in different languages and across cultures.

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