How to Create a Brand Tone of Voice: Workbook & Strategy 

Distilling your brand tone of voice

Designed to help businesses refine their branding tone of voice, analyze their competitors, and implement an inclusive and effective communication strategy, this workbook is an indispensable resource. The following sections provide deeper insights into how tone of voice contributes to building a strong and recognizable brand identity.

Defining and maintaining your brand tone of voice is no easy feat. 

As the practical companion to our Watch Your Tone! eBook, this workbook helps you bring your brand tone of voice to life. You’ll learn to define and maintain your tone of voice across all enterprise content, and be guided by examples, exercises, and worksheets. 

In this workbook, you’ll find:

Why competitor analysis matters for your brand tone of voice

A thorough tone of voice analysis of your competitors helps identify gaps and opportunities in your messaging. Being aware of how other brands communicate allows you to position your brand differently.

How to create a brand tone of voice that reflects your values

Your brand tone of voice is more than just words—it’s the personality of your brand. As part of the workbook, you’ll find a Brand Values Questionnaire that helps define the core attributes that define your messaging.

Essential elements of a strong brand tone of voice

A structured tone of voice rollout strategy ensures that every employee within your organization must use the same tone of voice, including marketers, customer service representatives, and the leadership team.

Why inclusivity matters in branding tone of voice

Today’s consumers expect brands to communicate with empathy, awareness, and inclusivity. Inclusion language exercises in the workbook help teams identify unconscious biases and craft messaging that resonates.