Content Analytics: The Definitive Guide to Measuring Content Effectiveness — Second Edition

Understanding the data that matters most to measure content effectiveness

Content is one of the best business assets at your disposal. When used correctly, it can help you achieve an array of goals — from building brand awareness to generating leads and boosting revenue.

Aligning with marketing content guidelines for success

Creating impactful content requires a blend of art and science. The science comes from data-driven insights that allow you to align your outputs with marketing content guidelines and craft effective business writing. Analytics provide the clarity needed to measure and refine your strategy.

This guide helps you understand the data that matters most for content success. We’ll show you:

• What are the four types of content metrics you need to measure content effectiveness?
• Which metrics align with your marketing content guidelines and provide the most valuable insights?
• How can Acrolinx’s latest capabilities improve effective business writing and reveal why content performs how it does?

Learn how to measure content effectiveness with our Definitive Guide to Content Analytics. Discover the top content metrics, marketing content guidelines, and tips for effective business writing.

Download your copy today!