Media coverage

As part of our series about the future of Artificial Intelligence, I had the pleasure of interviewing Christopher P. Willis. Thank you so much for joining us in this interview series! Can you share with us the ‘backstory” of how you decided to pursue this career path in AI?

Artificial intelligence (AI) and machine learning (ML) are not just the future of technology, they are also the future of many industries. Whether the technologies are being used in health tech, creative production, or to help our online interactions, incredible advancements have been made through extensive investment. These automated technologies are entering widespread use to make our lives easier.

It’s almost too obvious to say out loud, but customer experience is the most important determinant of success or failure in every market. What’s less obvious is the value of content in customer experience and how content operational excellence ensures positive experiences. Customer experience isn’t just confined to product experience, and content touches every part of the customer journey. Everything ranging from emails, website copy, blogs, brochures, and product information, to technical documentation, eBooks, support and knowledge base articles, and social media posts — the list is endless.

The financial industry is about to see a communications reckoning. Between ongoing diversity discussions, upcoming regulations, and the threat of recession, financial institutions are facing a lot of pressure regarding their customer-facing communications. When company content is unclear or confusing about banks’ or brokers’ products and services, consumers make poor financial decisions. This contributes to unsustainable debt, poor credit, and even bankruptcy. These issues don’t just impact the consumers; they can have lasting effects on both the economy and the finance industry.

In today’s digital-dominant world staying up to date without the assistance of technology is not possible. When you are writing a piece of content you can imagine the number of tasks that need to be executed before the content is posted. You start with the keyword research, review the data and trends along with analytics. Then comes search engine optimization and writing a piece of content with all the relevant pointers added to it. The writing part will need researching, testing and optimization. Once the piece is ready, a team’s content marketers have to do the next part of the job.

AI can be utilized throughout the marketing campaign process from research to implementation and control of the marketing campaign. Marketers can also leverage AI outside of the process of defining, creating, and managing their market campaigns in order to manage brand health and improve brand messaging and even improve and manage public relations.

Artificial Intelligence has helped automate several marketing processes. But could it take over content marketing as well? AR helps you gain a competitive advantage in the saturated digital marketing landscape. With various tools and technologies, marketers can automate time-consuming tasks and focus more on the creative aspects of content marketing.

To gain more insight into the top digital marketing trends of 2022, we reached out to industry experts to share their take. From chief marketing officers and CEOs to business owners, we gained insight into how these digital marketing trends are impacting the way brands need to strategize and adapt. Read on to learn about some of the most impactful digital marketing trends of 2022 and how they are shifting the industry.