Media coverage

Remember the good old days when branding was what the company, and its advertising agency, decided it was? Well, content is not what it used to be. Everything that refers to the company is content nowadays, and governing it is a big challenge. When every written or spoken thing is content, marketing, and branding, and keeping track of the script gets scary, who are you gonna call? AI? Sure, Artificial Intelligence can help; also, it cannot. It can understand the language, but that doesn’t make it a writer. A bot can have a decent chat, but that doesn’t make it human.

It’s a provocative statement, but great content marketing shouldn’t be built to sell your product. But really, great content marketing should be built to answer questions, bring awareness to a problem and its solutions, and provide value. At UNMUTE 2021, Chris Willis, CMO of Acrolinx takes us through what makes content stand out and how great content can open doors for you and make you and your company successful.

This week our heroes talk with content governance expert Chris Willis, CMO @ Acrolinx. Chris offers some tips on how to keep your brand’s tone and voice consistent throughout the product lifecycle.

Don’t overlook the importance of investing in your expansion sales pipeline. New business is important for any company, but conversion rates are often low and closing timelines can be drawn out. Expanding business with existing clients is key to growth, and it requires its own set of considerations and tactics. In this episode, Chris Willis gives a comprehensive guide to expansion marketing.

Our guest this week is Christopher P. Willis, Acrolinx’s Chief Marketing Officer. In an extended interview segment this week, Ian and Chris discuss what inspired him to get into marketing, connecting marketing to revenue and the fallacy of MQL’s (Marketing Qualified Leads) and a fantastic suggestion for our portal to marketing hell – The Rockstar CMO Swimming Pool.

Today’s guest on the Automated podcast is Chris P Willis, Acrolinx’s Chief Marketing Officer. He will elaborate on how content creation has changed over the last decades, how AI can play a role in not only benefiting an organisation’s communication strategy but also how jobs will be transformed as a consequence of adopting this powerful technology. And he answers the question of whether AI will be creating all the content for the organisation of the future.

BizClik caught up with Content Specialist at Acrolinx, Kiana Minkie, who gave us a fascinating glimpse into the organisation’s content improvement technology, which is already radically transforming some of the major players in the enterprise world.

In this episode, Frank and Andy speak to Christopher P. Willis about Using AI to Create a Better User Experience with Better Content. Certainly, if you have ever you read instructions or product documentation that left you annoyed and confused, then you can appreciate the work Acrolinx does.