Media coverage

There are a lot of great tools for content marketing that companies of varying sizes can use to not only create quality content but share it, analyze it, and ultimately optimize it. Not sure where to start in optimizing your content marketing strategy in 2020? Take a look at these top content marketing tools.

Mobile phone network Three is working hard to provide a more seamless approach to customer queries. Those efforts include Acrolinx, which integrates directly into Three UK’s content process to capture the brand’s tone of voice, terminology and other content guidelines.

Content has become an important tool for differentiating yourself from your competitors. Read on to understand how the most savvy organisations are adopting agile content development practices and embracing technology — helping them to build cohesive and workable content strategies, which really deliver.

The outcomes of mergers and acquisitions go beyond the obvious financial ones. Company cultures, employees, and reputations are forced to adapt, and brand identities evolve. This article provides advice on how to create content marketing strategies that protect brand values while bringing together disparate parts of an M&A puzzle.

We’re headed toward a bright future of more useful, helpful, technically-powered content that aligns with user habits, searches, and preferences. Check out 2020’s content marketing trends and how to evolve marketing strategies accordingly.

For the legal sector, content marketing isn’t straightforward – and being one step ahead of the competition is a must. Check out the key trends coming down the road and explore how marketers in this sector can optimize their strategies to take advantage of them.

Content can make or break a brand. But, it’s the analytics behind the content that can be the difference between a piece of content that performs well, and one that disappears without a trace or does real damage.

When it comes to CMPs, there are plenty of options. But choosing the right one will profoundly influence the efficiency of your organization and the satisfaction of your team. Here’s a list of ten of the best content marketing platforms for 2020.