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For the legal sector, content marketing isn’t straightforward – and being one step ahead of the competition is a must. Check out the key trends coming down the road and explore how marketers in this sector can optimize their strategies to take advantage of them.

Content can make or break a brand. But, it’s the analytics behind the content that can be the difference between a piece of content that performs well, and one that disappears without a trace or does real damage.

When it comes to CMPs, there are plenty of options. But choosing the right one will profoundly influence the efficiency of your organization and the satisfaction of your team. Here’s a list of ten of the best content marketing platforms for 2020.

Artificial Intelligence (AI) in marketing is at the center of exciting possibilities. Over the next decade, AI-powered marketing tools will
drive innovation in communicating to your potential users and convert prospects. This article highlights seven popular ways AI marketing can augment your business in 2020.

If an organisation is to fully control its own content, a good content governance strategy is vital for reputation management. To reap the benefits of an enabling, rather than restrictive, content governance strategy, it’s important to move from a passive to an active approach.

Acrolinx CMO Chris Willis offers three tech tips for content marketers in 2020.

Over the last few years, we’ve seen the channels and tools marketers use evolve significantly. So what’s coming down the line? What does 2020, and the next decade, have in store for us? And how can marketers evolve their strategies to keep up with the changes?

The marrying of technology and marketing isn’t always easy – but it’s now necessary for brands who want to keep up with their competitors. So, how do marketers make the best use of tech and avoid brand-damaging failures?