Media coverage

Let’s face it, most marketers use clichés on a regular basis. And while there’s nothing really wrong with these words, they start to lose their value when people use them too much. Acrolinx CMO Chris Willis explains why it’s important to avoid clichés when you write, and offers suggestions on how to do it.

Technical skills are now crucial for marketing teams. From database querying, front-end development, automation, modeling, and testing, there are a number of beneficial skills that techies bring to a marketing team in a tech-powered world. Read on to see what skills your team should have.

There are a number of new up-and-coming AI tools you can consider, depending on your company’s needs. The folks at Digital Marketing Stream weigh in with their top picks, including Acrolinx.

Content can be used for both good and evil; learn from these nightmarish horror stories.

In this episode of Sweetfish Media’s B2B Growth podcast, Acrolinx CMO Chris Willis talks brand and how enterprises can keep theirs aligned, through the power of automation, for better customer experience.

With products so similar, financial institutions must look for other ways to set themselves apart from competitors. […] Access to information and help at any time, from any platform can make a difference, so the natural extension of great user experience is great content.

The rise of “challenger banks” marks an exciting new time in financial services for the industry and customers alike. The group of relatively small players are not only providing customers with more choice, but are helping to power innovation. AI can make the critical difference and have a huge, positive impact on customer experience.

Acrolinx is once again proud to be featured in the EContent 100 list of companies that matter most in the digital content industry.

“This may be the 19th annual EContent 100 list, but it’s the first time we’ve let readers choose the winners. Congratulations to the companies on the list who won the hearts and votes of their peers and customers.” — Theresa Cramer, Editor, EContent