Media coverage

Artificial intelligence (AI) is fast changing the content marketing playbook for B2B organizations. How? It’s able to solve, at scale, some of the top challenges B2B content marketers face.

Cynthia Spiers, who heads up content and digital at Acrolinx, relies on human content creators, but then everything is put through the company’s content optimization platform. “Powered by artificial intelligence, it ensures the content we produce is aligned to our content strategy.”

Artificial intelligence is at work all around us. And this “science of making machines smart” is beginning to open possibilities for B2B marketers who want to increase efficiency, boost performance, and create a competitive advantage. If you take away only one thing from this post, let it be: “Try it!” If you take away two things, let the second be “Don’t wait!”

If you’re a marketer who wants to use artificial intelligence, the internet certainly isn’t doing you any favors. There’s tons of hype about AI, but little substance on the subject of how you might actually use marketing AI systems and solutions.
AI can also make your content marketing better.

When it comes to technology trends, much of the heat these days is around artificial intelligence or AI. And it seems there’s serious infighting among tech titans regarding AI – there’s one faction, led by Larry Page, that says AI can absolutely be developed with a “do no harm” edict, and then there are the doomsayers, led by Elon Musk, who say there’s a real possibility for AI to wipe out humanity on Earth altogether…perhaps as soon as 2050! Hence his rush to get to Mars.

Artificial intelligence platform Acrolinx (@Acrolinx) employs machine learning and natural language processing (NLP) to improve the content of some of the world’s biggest brands. Using Acrolinx, companies like Facebook, IBM, Nestle, and Boeing make their content better using AI-powered scoring and recommendations. Acrolinx also keeps tabs on how compliant content is with a company’s brand and standards.