Media coverage

You’ve written a brilliant piece of content. Your work has undergone rigorous research, revision, and refinement. You are ready to share it with the world. But wait before you click the publish or send button! Have you proofread your content? Learn how Acrolinx can help.

Content generation and finding the right tone and voice of copy is a common use case for generative AI, as it can help businesses meet the complex content challenges across writers, languages, and cultures. Find out how Lloyds Banking Group in the U.K. uses Acrolinx to find the right tone and voice for 13 brands.

A few decades back, no one thought that you could see the map of any place or city on your mobile phone with just a single click. Or you would be recommended the product that you searched a while ago. All this was just a dream back then, but now it has turned into a reality with AI. In the past decade, machine learning has been used extensively in various fields. Recently, it has been used more and more in the digital marketing industry. Let’s see how technology like Acrolinx can help.

As the use of AI technology increases, so does the quantity of published content. But, as experts note, increasing content volume is only beneficial if it’s any good. That advice is heeded now more than ever by enterprises across varying industries. Especially as the age of AI integration helps streamline content output and productivity. For more insight on the impact of AI technology in the content creation field, we spoke with Volker Smid, Chief Executive Officer of Acrolinx – a content company that uses human and AI-generated resources to help govern and improve enterprise content.

Why is it becoming more crucial for content marketing and sales teams to work more closely together? Christopher P Willis, Chief Marketing Officer at Acrolinx, has some insights around it that he shares in an interview with MarTech. Chris covers his journey in the tech market, the five fundamentals that need to shape every B2B marketing plan, and talks through some of his most relied on marketing strategies (ABM/others) and the martech that he’s used to drive goals from them.

When it comes to generating pipeline, Christopher Willis of Acrolinx believes that authentic partner relationships are key and he’s got the data to prove it. Partner marketing goes so far beyond quick, splashy co-marketing moments. Investing in deep, rich partnerships with like-minded brands are key to making a major impact for both brands. Christopher Willis, CMO (or perhaps better known as the Chief Pipeline Officer) of Acrolinx stopped by this week’s episode of Pipeline Visionaries to talk about their unique investment in partnerships and why they focus on truly working alongside their partners for transformational impact on both sides. Hear his takes on: Narrowing in on strategic relationships with partners, pushing a comp model where everyone wins or loses together, reaching buyers through hyper-personalized, granular messaging.

The power of quality content is undeniable, but companies that prioritize inclusive language across their organization automatically land high in the minds of current and prospective employees. And the embrace of artificial intelligence tools can help organizations get there. In order to prepare for population shifts in present and future workforces, employers should be taking a hard look at what their company’s language says about their overall level of inclusivity. Gen Z, which will soon make up the majority of the workforce, is the most diverse U.S. generation to date in terms of race, ethnicity and sexual orientation, according to the American Psychological Association.

In the rapidly evolving world of marketing, staying ahead of the competition is essential to success. The integration of Artificial Intelligence (AI) has revolutionized the marketing landscape, enabling businesses to analyze vast amounts of data, automate processes, and deliver personalized experiences to their target audiences. In this article, we present the top 10 AI tools for marketing, each handpicked for its ability to enhance campaign performance, optimize customer interactions, and drive revenue growth. From intelligent chatbots to predictive analytics platforms, these tools offer a range of powerful features that cater to diverse marketing needs.