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When it comes to generating pipeline, Christopher Willis of Acrolinx believes that authentic partner relationships are key and he’s got the data to prove it. Partner marketing goes so far beyond quick, splashy co-marketing moments. Investing in deep, rich partnerships with like-minded brands are key to making a major impact for both brands. Christopher Willis, CMO (or perhaps better known as the Chief Pipeline Officer) of Acrolinx stopped by this week’s episode of Pipeline Visionaries to talk about their unique investment in partnerships and why they focus on truly working alongside their partners for transformational impact on both sides. Hear his takes on: Narrowing in on strategic relationships with partners, pushing a comp model where everyone wins or loses together, reaching buyers through hyper-personalized, granular messaging.

The power of quality content is undeniable, but companies that prioritize inclusive language across their organization automatically land high in the minds of current and prospective employees. And the embrace of artificial intelligence tools can help organizations get there. In order to prepare for population shifts in present and future workforces, employers should be taking a hard look at what their company’s language says about their overall level of inclusivity. Gen Z, which will soon make up the majority of the workforce, is the most diverse U.S. generation to date in terms of race, ethnicity and sexual orientation, according to the American Psychological Association.

In the rapidly evolving world of marketing, staying ahead of the competition is essential to success. The integration of Artificial Intelligence (AI) has revolutionized the marketing landscape, enabling businesses to analyze vast amounts of data, automate processes, and deliver personalized experiences to their target audiences. In this article, we present the top 10 AI tools for marketing, each handpicked for its ability to enhance campaign performance, optimize customer interactions, and drive revenue growth. From intelligent chatbots to predictive analytics platforms, these tools offer a range of powerful features that cater to diverse marketing needs.

“Can machines think?” This question has been heavily debated by researchers, scientists, and philosophers for years. But Alan Turing, who was widely considered the father of computer science, suggested that the more important thing to ask here was – What would happen if a machine could deceive a person into believing it was human?And this is what gave rise to the idea of artificial intelligence.

Artificial Intelligence (AI) is making waves across various industries, and content marketing is no exception. The integration of AI in content marketing is not merely a trend but a substantial shift in how content is created, distributed, and optimized. Here’s the insight: AI is not just a buzzword; it’s a powerful tool that is reshaping the content marketing landscape. According to statistics, 63% of marketers are expected to increase their AI budgets in 2023. Furthermore, the market for AI in marketing is projected to reach $107.5 billion by 2028, up from $15.84 billion in 2021, as reported by Statista.

Two-thirds of marketers investing in AI report a positive ROI—43% said they saw twofold ROI and 22% saw threefold ROI—per a May 2023 survey by Botco.ai. Here’s a breakdown of how generative AI can help brands and retailers connect with customers throughout their buying journeys, based on intel from a recent Meet the Analyst Webinar.

The use of Artificial Intelligence (AI) has taken off in marketing, and it’s not going to stop anytime soon. I would be surprised if there were any eLearning companies—big or small—that haven’t at least considered using top AI marketing tools to boost revenue and bring business growth. By implementing some of the best AI marketing tools right now, not only will you stay ahead of the competition, but you’ll manage to free valuable time for your team members, creating space for more meaningful projects to become a reality!

These are 14 AI-powered tools that can enhance social media management, content creation, and marketing efforts. These tools offer a range of features to help content creators, marketers, and brands optimize their online presence. Learn how Acrolinx can help your organization enhance and improve your social media management.