Acrolinx Partners with Zuula to Provide Verbal Brand Guidance and Training to Content Creators

Combined partnership gives organizations an enhanced framework for sharing consistent and strategic messages.

Burlington, Massachusetts – Richmond, Virginia  | August 9, 2018. — Zuula, a leading expert in verbal branding and communications strategy, has signed a partnership agreement with Acrolinx, the world’s only Content Strategy Governance platform. This alliance demonstrates Acrolinx and Zuula’s shared commitment to helping large organizations improve their content governance and use language as a brand asset.

“The Zuula team builds efficiency and clarity across companies’ content ecosystems, and we’re always searching for powerful ways to advance our clients’ goals” says Meghan Codd Walker, Communications Strategist and Zuula Co-Founder. “The fact is, Acrolinx is the only AI-powered platform that aligns messaging creation with content- and brand strategy. By combining these disciplines, clients can enjoy increased customer acquisition and retention, as well as reduced legal and regulatory risk.”

Zuula’s proprietary Verbal Brand Toolkit™ applies in-depth brand research and analysis to identify a company’s unique purpose, story, and voice. Adding Acrolinx to their workflow, Zuula is able to digitize the customer’s brand guidance and ensure consistency across all content. Acrolinx allows clients to score their content against brand guidelines while also using AI and natural language processing to help authors shrink the gap between content and strategy.

In addition to supporting terminology needs with verbal branding, Zuula’s writing training will help content creators to write more efficiently and truly embrace their Acrolinx platform.

“Our shared vision of helping content contributors understand and adhere to corporate brand guidelines is of huge value to organizations these days,” said Andrew Bredenkamp, Founder, and CEO of Acrolinx.  “We’re extremely pleased with the newly formed partnership with Zuula. Together, we make it faster and easier for editors to produce consistent, high-quality content, ultimately supporting customer acquisition and loyalty.”

About Acrolinx

Acrolinx aligns your content and strategy to give you and your teams one clear voice. It captures your strategy, guides your creators, and ensures your content is aligned with your goals. Thanks to the efficiency, consistency, and control that Acrolinx adds to your content process, you will attract customers faster, keep them longer, and reduce risks in communication. Please visit us at www.acrolinx.com.

Contact:
Deb Symons
Head of Brand Marketing and Communications
Acrolinx
deb.symons@acrolinx.com
866-749-3700

About Zuula
Zuula helps companies create clear, compelling content. From verbal branding to writing coaching to plain language and beyond, Zuula gives large organizations the tools to excel in every communication channel. Learn more at zuulaconsulting.com.

Zuula Contact:
Meghan Codd Walker
Communications Strategist & Co-Founder
Zuula
meghan@zuulaconsulting.com
804.252.7112