SDL Partners with Acrolinx to Optimize Content Quality for Better Customer Experiences

SDL LiveContent, Enhanced with Acrolinx Technology, Will Help Companies Improve Technical Documentation

Maidenhead, U.K. and Denver, Co., USA October 21, 2013, – SDL (LSE: SDL), a leader in Customer Experience Management, and Acrolinx today announced a partnership that will deliver more effective content across all customer touchpoints through SDL LiveContent.

SDL will integrate Acrolinx’s content optimization technology with SDL’s content creation, management and delivery technologies to provide the most powerful content delivery solution in the market. The enhanced SDL LiveContentoffering will provide customers with tools to author, review and publish consistent, high-quality content ranging from training materials to support articles to technical documentation.

Acrolinx automates the process of checking for issues that range from simple spelling and grammar errors to problems with readability, style, and tone of voice. Acrolinx also delivers powerful analytics to assess quality trends, understand usage, and pinpoint areas for improvement.

Acrolinx and SDL already serve a number of joint customers, including, GE Healthcare, McAfee, Autodesk and Yokogawa. Already integrated with the same authoring tools supported by SDL LiveContent, Acrolinx represents a natural fit in the larger product content solution.

“SDL is excited to partner with Acrolinx to enhance SDL LiveContent – a best-of-breed customer experience management solution for creating and managing content through all the relevant touchpoints of a customer’s journey,” said Jan Jaap Kolleman, CEO, SDL Content Management Technologies division. “This partnership allows us to deliver the tools to content owners, SMEs, and tech writers to help them create content that’s more readable, consistent, and engaging, which helps to position their brands more favorably in the marketplace.”

Commenting on the partnership, Andrew Bredenkamp, founder and president of Acrolinx, said, “Because of their focus on delivering great content in support of a great customer experience, SDL Content Management Technologies is a terrific match for us – not just because we see the world the same way, but more importantly because our customers crave the combination of products from both companies.”

SDL helps companies create, manage, and deliver content across the entire customer journey. By focusing on post-sale product content that requires the highest quality to meet customer needs while lowering support costs, SDL and Acrolinx are ensuring companies get the maximum value from their product content while improving the overall customer experience.

About Acrolinx
Acrolinx provides Content Optimization Software that enables companies such as Adobe, Dell, Cisco, IBM, Philips, and Siemens to make their content easier to comprehend, cheaper to translate, and easier to find. Built on a powerful linguistic analytics engine, Acrolinx helps you analyze and optimize the content you deliver to your customers. Learn more at https://www.acrolinx.com

About SDL
SDL (LSE: SDL) allows companies to optimize their customers’ experience across the entire buyer journey. Through its web content management, analytics, social intelligence, campaign management and translation services, SDL helps organizations leverage data-driven insights to understand what their customers want, orchestrate relevant content and communications, and deliver engaging and contextual experiences across languages, cultures, channels and devices.

SDL has over 1,500 enterprise customers, over 400 partners and a global infrastructure of 70 offices in 38 countries. We also work with 72 of the top 100 brands. For more information, please visit http://www.sdl.com.