Measuring Content Marketing for Tech Companies Across the Globe

According to recent research from the Content Marketing Institute, content marketing for tech companies continues to evolve as organizations refine their strategies to improve engagement, visibility, and ROI.

However, measuring the effectiveness of content efforts remains a significant challenge—especially for enterprises operating on a global scale. Many tech companies struggle to assess the true impact of their content, making it challenging to optimize strategies and maximize their marketing investment. In this report, we’ll explore:

The state of content marketing for tech companies

Despite 95% of technology marketers using content marketing, only 30% believe they’re effective. This gap highlights the need for better content strategies, governance, and optimization.

Analyzing content quality and consistency in the tech industry

Acrolinx’s research examined over 1.7 million words and 2,033 web pages across 22 global tech companies, revealing inconsistencies and areas for improvement in content clarity, tone, and engagement.

Why tech brands struggle with content effectiveness

A lack of standardization, unclear messaging, and ineffective content workflows contribute to the challenges tech companies face in delivering high-performing content at scale.