The Global Content Impact Analysis

Financial Services Edition

For this latest edition of the Global Content Impact Analysis — Financial Services Edition, we used our content optimization platform to analyze the quality and consistency of online content from 33 different global banks and insurance companies. We analyzed over 5.2 million words, more than 600,000 sentences, and 5,225 individual web pages from these companies as part of our research. The results will surprise you.

Content quality and consistency play a crucial role in shaping the digital customer journey. And can have a massive impact on business performance. Take a look at the results for yourself. 

In the report you’ll learn about:

• The Content Impact Score of Financial Services companies.
• How Financial Services companies compare to other industries.
• The importance of consistency in creating effective, engaging content.