The Problem
Two years after acquiring IBM’s Personal Computing Division, computer technology giant Lenovo launched a new global content team based in China. With a relentless publishing schedule to meet, industry-leading quality standards for product content to maintain, and translation requirements in up to 31 languages, the company needed to find a way to enable its new team of non-native English speaking writers to create amazing content at scale.
The Solution
By adopting Acrolinx, Lenovo gave its team of Chinese writers the platform they needed to become better English language writers. Soon they were consistently producing high-quality content and saving Lenovo lots of money in the process.